Google ended 2014 with a whimper, at least in Wall Street's eyes
The search giant missed analysts' estimates for its fourth quarter, prompting a 4% drop in the stock in after-hours trading at one point, though it later leveled off and was essentially flat
The company reported earnings per share of $6.91 versus the $7.08 that analysts had expected. Revenues came in at $18.1 billion, which was short of the expected $18.46 billion. Paid clicks — clicks on ads on Google's and its partners' sites — jumped 11% over the third quarter
Cost-per-click also fell 3% over the third quarter for ads served on Google sites and those of its members. Among Google sites only, cost-per-click dropped 8% compared to the same period Read more...
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from Mashable http://ift.tt/1vbitwq
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