Microsoft has a little March Madness promotion going for its Bing search engine called Bing Predicts. The purpose, of course, is to drum up buzz for Bing by getting "in on the conversation" and leveraging a trending topic and... never mind, all that #brandspeak is putting us to sleep, too
The only catch: A strange Photoshop fail has resulted in hoops fans calling out Bing, generating just the opposite kind of buzz
Ahead of Sunday's Elite 8 matchup between Duke and Gonzaga, Microsoft boasted that Bing searches indicated Duke had a 70% chance of winning. But a Wisconsin fan named Kristen Yarows, who saw the ad, noticed something funny: Bing had Photoshopped her — along with other Badgers supporters — to make them look like Duke fans Read more...
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